Mitul Chauhan | Copywriter

Online course launch

Brand Your Business, Aarti Parmar


— Project

Brand Your Business 

Online course copy


— Role

Copywriting, editing,

image sourcing, site

content management,

marketing consultancy


— Employer/client

Aarti Parmar,

AP Brand Communications


— Sector

B2B, online courses


— When

April – July 2020

Aarti Parmar is a B2B brand strategist, coach and designer. Following the COVID-19 outbreak most of her clients postponed or cancelled their projects with her.


She decided to make the most of a difficult situation and fast-track the launch of her first online course for small businesses. I wrote the landing page copy (often straight into the Kajabi CMS platform), as well as other supporting content like meta descriptions, an opt-in page, video scripts, a free download guide and her biog. In under three months since launching, the course attracted 20 users and over 100 prospects.


View the course landing page

Free download opt-in page

Free download PDF (13pp)