Mitul Chauhan | Copywriter | Content Writer

— Role

Copywriting, editing,

image sourcing,

CMS updates,

marketing consultancy

— Brand

Aarti Parmar,

AP Brand Communications

— Sector

B2B: brand consultancy

— When

April – July 2020

— Outcomes

20 sales in 3 months

Aarti Parmar is an award-winning brand strategist and coach. When the first Covid-19 lockdown hit, several client projects were paused or cancelled. She used the time to fast-track her first online course for SMEs.

I wrote the landing page copy and supporting content, including meta descriptions, an opt-in page, video scripts, a downloadable guide, and her biography. I also made updates directly in Kajabi, where the course was hosted.

Within three months, the course attracted over 100 prospects, generated 20 sales, and boosted Aarti’s brand profile.