Mitul Chauhan | Copywriter | Content Writer

— Role

Copywriting, editing,

image sourcing,

CMS updates,

marketing consultancy

— Brand

Aarti Parmar,

AP Brand Communications

— Sector

B2B: brand consultancy

— When

April – July 2020

Aarti Parmar is an award winning brand strategist and coach. During the first Covid-19 outbreak, many of her client projects were postponed or cancelled.

She used the situation to fast-track the launch of her first online course for SMEs. I wrote the landing page copy as well as other supporting content like meta descriptions, an opt-in page, video scripts, a free download guide and her biography. I also made updates directly into the Kajabi CMS platform where the online course was built.

Within three months of the launch, the course attracted 20 users and over 100 prospects.