Mitul Chauhan | Copywriter | Content Writer

About Mitul

I used to write client development plans. I now write client copy.

As a bookworm and literature graduate, I've always been passionate about words. It just took a global pandemic for me to turn a side hustle into a new career.

While running creative agency accounts for 10+ years, I learnt a lot from some very talented people. Like the art of copy craft, the science of behavioural nudges and how to tell a good story. I delivered countless campaigns for some pretty major brands and picked up a few awards along the way.

This diverse background means that my superpower is versatility! I have multi-channel, multi-industry experience, but I specialise in three areas: tackling UX challenges, crafting brand narratives and writing content that fuels B2B growth. From error pages for TV subscribers to electrification thought leadership, and everything in between, see my latest work here.

I’m also a TV advertising geek and Mad Men fanatic.

Need a touch of Peggy Olson-style finesse in your copy? Let's talk.

Skills & services

• *Copywriting: web and landing pages, advertising, eCRM, paid and organic social, direct mail and video scripts.
• *UX writing: microcopy, UI content, product copy, component guidance and user guides.
• *B2B Content: white papers and reports, newsletters, case studies, blog posts, articles, listicles, infographics, corporate comms and award entries.
• *Brand messaging: frameworks, propositions and tone of voice.
• *Behavioural science: using nudge tactics in copy to optimise response.
• *Research: conducting F2F interviews and managing customer and brand surveys.
• *Marketing: content strategy, stakeholder management and project management.
• *Leadership: growing teams, coaching, mentoring and stakeholder management.
• *Platform and tools: proficient with Figma, Miro, Google Workspace, Slack and Microsoft 365.
• 
  
• 
  

Specialist topics

and sectors

• *Specialist topics: AI, generative AI, digital transformation, automation, organisational design, product leadership, customer experience, agile, data and e-commerce.
• *Specialist sectors: technology, financial services, healthcare, utilities, retail, automotive and telco.

Brand experience

*B2C: Intermountain Health, Gen, Virgin Media, Sainsbury’s, The AA, Silverstone.

*B2B: A&O Shearman, Swiss Re, Gen, CI&T, Somo, Audi, MarketAxess, SSE, Bupa, Kraft Heinz, Rise IQ, Hudson Fuggle.

Work history

*Freelance UX Writer: Hugo & Cat | May 23 onwards (multiple contracts)

*Senior Content Writer: CI&T (post acquisition of Somo) | Jan 23 to May 23.

*Head of Content: Somo | Feb 21 to Jan 23

*Senior Copywriter, Virgin Media: Somo | Sept 20 to Apr 21.

*Freelance Copywriter: various clients | Apr 20 to Sept 20.

*Business and Account Director: global agencies including Portas, Stack, OLIVER, and Proximity (now RAPP) | 2011 to 2020.