Mitul Chauhan | Copywriter

All media.

Any audience.

Always crafted.

Suit turned scriber.  

I write words to get the right response.

About Mitul

Hi! I’m one of those rare species – an ad agency suit who now writes copy for a living. If you're unfamiliar with the term 'agency suit', think Mad Men's Ken Cosgrove (minus the eye patch and not as handsome).

I’ve run major accounts in the health & wellbeing, automotive, retail, FS and public broadcasting sectors. But my passion has always been words and their power to get people to buy or do things. It just took a global pandemic to make me turn this passion into a career.

I believe my experience of being on the ‘other side’ is what sets me apart as a writer. I know what it takes to deliver campaigns, manage stakeholders and hit targets. I bring this business empathy and marketing know-how with me to any project.

Long copy, short copy, headlines, names, concepts, call to actions, business to business, direct to consumer. I believe a good copywriter should be able to adapt to any brief. So, while I specialise in writing for SMEs, I’m at home working on all channels and audiences. From blog content for a supermarket to launch videos for a brand coach – and everything in between. View my latest work here.

Back to Mad Men (you guessed it, I'm a big fan). I'm not a maverick like Don Draper. But if you're an agency, brand or business owner wanting some Peggy Olson style craft in your copy, let's talk.

Skills & services

-Multichannel copywriting. Especially emails, social, web pages, blog posts, articles, white papers, brochures, digital banners, press ads and direct mail.

-Copy editing and proofreading.

-Mastering or creating a tone of voice

-SEO copywriting (essential principles).

-Content strategy.

-Image sourcing.

-Working directly in a CMS (like WordPress or Kajabi).

-Desk research.


-Marketing consultancy and project management.

-Proficient in Slack, Confluence and Miro

Experience & clients

Freelance Writer | Apr 20-present

Somo, digital agency – thought leadership and marketing copy for UK and US teams.

Rise IQ, healthcare consultancy – thought leadership articles and website copy.

Hudson Fuggle, brand agency – client case studies for website.

Aarti Parmar, brand coach – launch materials for an online course including landing and opt-in pages, meta copy, social content and video scripts.

Business Director | Portas | Jul 19-Mar 20

Sainsbury's Home – client service lead on brand account. Also wrote copy for in-store POS and Sainsbury's Home blog posts.

Business Director | Stack | Nov 18-Jun 19

Blu Vaping – client service lead on brand and CRM account. Managed creative integration between all of Blu's agencies and delivered their first brand campaign creative guidelines.

Evaluate Pharma – client service lead on lead generation and digital account.

Group Account Director | OLIVER London | Apr 16-Oct 18

The AA – client service lead and brand custodian on integrated account. Ran an 11-strong studio of account handlers and creatives across two locations.

Barclaycard set up an 'out of scope' team at their Canary Wharf HQ, delivering large branding and change projects. 

Group Account Director | Proximity London | Oct 11-Apr 16

BBC TV Licensing – Business unit lead and part of an outsourced marketing delivery team that delivered multi-channel strategies to increase licence fee revenue from UK households.

Client Service Lead | Various Agencies

EHS 4D, 2009-2011 – Tesco Clubcard customer campaigns.

Pepper, 2007-2009 Disneyland Paris brand awareness campaigns.

Fingal, 2006-2007 Silverstone Circuit integrated acquisition campaigns.

TMW, Rapier & RAPP, 2000-2006 direct marketing campaigns for multiple brands.