All media.
Any audience.
Always crafted.
Suit turned scriber.
I write words to get the right response.
About Mitul
Hi! I’m one of those rare species – an ad agency suit who now writes copy for a living. If you're unfamiliar with the term 'agency suit', think Mad Men's Ken Cosgrove (minus the eye patch and not as handsome).
I’ve run major accounts in the health & wellbeing, automotive, retail, FS and public broadcasting sectors. But my passion has always been words and their power to get people to buy or do things. It just took a global pandemic to make me turn this passion into a career.
I believe my experience of being on the ‘other side’ is what sets me apart as a writer. I know what it takes to deliver campaigns, manage stakeholders and hit targets. I bring this business empathy and marketing know-how with me to any project.
Long copy, short copy, headlines, names, concepts, call to actions, business to business, direct to consumer. I believe a good copywriter should be able to adapt to any brief. So, while I specialise in writing for SMEs, I’m at home working on all channels and audiences. From blog content for a supermarket to launch videos for a brand coach – and everything in between. View my latest work here.
Back to Mad Men (you guessed it, I'm a big fan). I'm not a maverick like Don Draper. But if you're an agency, brand or business owner wanting some Peggy Olson style craft in your copy, let's talk.
Skills & services
-Multichannel copywriting. Especially emails, social, web pages, blog posts, articles, white papers, brochures, digital banners, press ads and direct mail.
-Copy editing and proofreading.
-Mastering or creating a tone of voice
-SEO copywriting (essential principles).
-Content strategy.
-Image sourcing.
-Working directly in a CMS (like WordPress or Kajabi).
-Desk research.
-Concepts.
-Marketing consultancy and project management.
-Proficient in Slack, Confluence and Miro
Experience & clients
Freelance Writer | Apr 20-present
Somo, digital agency – thought leadership and marketing copy for UK and US teams.
Rise IQ, healthcare consultancy – thought leadership articles and website copy.
Hudson Fuggle, brand agency – client case studies for website.
Aarti Parmar, brand coach – launch materials for an online course including landing and opt-in pages, meta copy, social content and video scripts.
Business Director | Portas | Jul 19-Mar 20
Sainsbury's Home – client service lead on brand account. Also wrote copy for in-store POS and Sainsbury's Home blog posts.
Business Director | Stack | Nov 18-Jun 19
Blu Vaping – client service lead on brand and CRM account. Managed creative integration between all of Blu's agencies and delivered their first brand campaign creative guidelines.
Evaluate Pharma – client service lead on lead generation and digital account.
Group Account Director | OLIVER London | Apr 16-Oct 18
The AA – client service lead and brand custodian on integrated account. Ran an 11-strong studio of account handlers and creatives across two locations.
Barclaycard – set up an 'out of scope' team at their Canary Wharf HQ, delivering large branding and change projects.
Group Account Director | Proximity London | Oct 11-Apr 16
BBC TV Licensing – Business unit lead and part of an outsourced marketing delivery team that delivered multi-channel strategies to increase licence fee revenue from UK households.
Client Service Lead | Various Agencies
EHS 4D, 2009-2011 – Tesco Clubcard customer campaigns.
Pepper, 2007-2009 – Disneyland Paris brand awareness campaigns.
Fingal, 2006-2007 – Silverstone Circuit integrated acquisition campaigns.
TMW, Rapier & RAPP, 2000-2006 – direct marketing campaigns for multiple brands.