Mitul Chauhan | Copywriter | Content Writer

— Role

Research,

copywriting

and editing 

— Brand | agency

Sainsbury's Home | Portas

— Sector

B2C: retail & wellbeing

— When

February to March 2020

At Portas, I led the Sainsbury’s Home client relationship and ensured campaigns were delivered on time, on budget and on brand. In addition, I also wrote copy to fill a resource gap.

The agency devised a new creative platform called ‘Feel Good Inside’, which showed why homes are crucial to our wellbeing. Covid-19 delayed the advertising launch, but there was still an in-store and social campaign to fulfil. To support this, I co-wrote a series of blogs about connecting at home.

The Sainsbury’s Home site was taken down in September 2020 for internal reasons. The blogs can still be viewed in the PDFs below.