Mitul Chauhan | Copywriter | Content Writer

— Role

Content planning, copy and editing

— Brand

CI&T

— Sector

B2B

— When

Q1 2023

We're now in a post-digital transformation world where alignment, agility and efficiency are key drivers for business growth. To show industry leaders how to succeed in this environment, CI&T delivered a lead generation campaign comprising thought leadership, media partnerships and paid digital activity.

Central to the campaign was CI&T's sponsorship of the CIO Institute event at Pembroke College Oxford, where Chief Strategy Officer, Ross Sleight, presented a keynote on the topic.

I wrote the post event article and helped to create a series of video interviews to support the campaign, as well as providing content oversight across all assets.