Mitul Chauhan | Copywriter | Content Writer

— Role

Content planning, copy and editing

— Brand

CI&T

— Sector

B2B

— When

Q1 2023

— Outcomes

Increased MQL pipeline

Today, corporate focus has shifted from digital transformation to driving efficiency, alignment and agility. To help business leaders navigate this world, CI&T launched a growth campaign featuring thought pieces, media partnerships and targeted digital activity.

At the heart of the campaign was CI&T’s sponsorship of the CIO Institute event at Pembroke College Oxford, where Chief Strategy Officer Ross Sleight gave a keynote on the topic.

I wrote the post-event article, helped produce a series of video interviews, and provided content oversight across all campaign assets.