— Role
Copy and content creation
— Brand
CI&T
— Sector
B2B: pharmaceuticals
— When
Q1 2023
In February 2023, CI&T attended the Digital Pharma Advances conference in London. As co-sponsors, we hosted a fireside chat between our EMEA Managing Director and a long-term client, about how to build agile teams.
To maximise CI&T's sponsorship, I collaborated with growth directors to create content that showcased our sector expertise and helped to generate leads before, during and after the event.
This included drafting themes for the fireside chat, editing two industry trends reports, developing scripts for social videos, creating a campaign landing page and co-writing the post-event blog.