Mitul Chauhan | Copywriter | Content Writer

— Role

Copy and content creation

— Brand

CI&T

— Sector

B2B: pharmaceuticals

— When

Q1 2023

— Outcomes

Increased MQL pipeline

In February 2023, CI&T attended the Digital Pharma Advances conference in London. As co-sponsors, we hosted a fireside chat between our EMEA Managing Director and a long-term client on building agile teams.

To maximise the sponsorship, I supported the growth team with content that showcased our expertise and helped generate leads before, during and after the event.

This included drafting chat themes, editing two industry reports, writing social video scripts, creating a landing page and ghostwriting the post-event blog.