ESG thought leadership
LinkedIn articles
— Role
Research, copy and
image sourcing
— Brand
Rise IQ
— Sector
B2B: ESG
— When
Apr-Sept 2020
ESG stands for environmental, social and governance. As founder of ESG consultancy Rise IQ, Lena Chauhan helps enterprise businesses develop their ESG strategy, specialising in the social element.
In the summer of 2020 she wanted to raise her brand profile by shining a light on three key initiatives. Firstly, on the support networks she had set up for BAME communities to deal with Covid-19. Secondly, on her role in the Teens in AI movement. Thirdly, on her work in helping to demystify ESG for businesses.
To help achieve her goals, I ghostwrote LinkedIn articles about each initiative which she used to engage her network and drive new business.
