Helping an ESG thought leader
LinkedIn articles
— Role
Ghost writing and
image sourcing
— Brand
Rise IQ
— Sector
B2B: ESG
— When
Apr-Sept 2020
— Outcomes
Increased engagement and followers
ESG stands for environmental, social and governance. As founder of ESG consultancy Rise IQ, Lena Chauhan helps enterprise businesses shape their ESG strategy, with a focus on the social pillar.
In summer 2020, she wanted to raise her brand profile by spotlighting three key initiatives: support networks for BAME communities during Covid-19, her role in the Teens in AI movement, and her work demystifying ESG for business.
To support her goals, I ghostwrote LinkedIn articles on each topic, helping her engage her network and attract new business.
