Battle of the banks
Neobanks versus the big four report
— Role
Planning, research and copy
— Brand
Somo
— Sector
B2B: banking
— When
Jan 2021
— Outcomes
Increased MQL pipeline in US
To support new business in the US, I wrote a trends report exploring the growing popularity of digital challenger banks like Chime and Varo, and the competition they posed to mainstream institutions.
The report was part of a wider programme of Somo thought leadership relating to the North American banking industry which also included blogs, PR and social activity.
Neobanks vs the big four trends report — full pdf available on request
