Mitul Chauhan | Copywriter | Content Writer

— Role

Editorial management and advert copy

— Brand

Somo and CI&T

— Sector

B2B

— When

2021-2022

— Outcomes

Increased MQL pipeline and brand awareness of Somo

In Q4 2021, Somo was named a top-10 digital transformation provider by CIO Applications Europe.

To mark the accolade, the magazine ran an interview with co-founder Carl Uminski, covering Somo’s evolution from mobile specialist to digital transformation agency.

I managed the relationship and contract, shaped the interview content, and edited the final piece. I also wrote A4 ads for follow-up editions as part of the media partnership.

The feature became a core part of Somo’s PR story heading into 2022 and its acquisition by CI&T.