Healthcare the way it should be
Center for Virtual Health website
— Role
UX copy and content design
— Brand | agency
ChristianaCare | Brandwidth
— Sector
Healthcare
— When
June-Sept 2024
— Outcomes
Increased patient satisfaction |
Rise in partner enquiries
ChristianaCare is a forward-thinking US health system serving four Mid-Atlantic states. In 2019, it launched its first digital health services, which soon became the Center for Virtual Health.
By 2024, the Center had grown into a standalone system, working alongside ChristianaCare’s hospitals to deliver care straight to patients’ mobile devices and homes. But its website needed a full refresh.
I led the copywriting effort with Brandwidth, working closely with a strategist, designer and senior clients. I wrote everything from medical pages on Women’s Health and Long Covid to brand content like the Homepage and About Us.
Launched in December 2024, the new site has been a hit with doctors and patients and is the driving force behind ChristianaCare’s vision for equitable healthcare.
See page samples below or go to website.
Homepage
Homepage continued
Homepage continued
About Us page
About Us page continued
About Us page continued
Women's Health page
Women's Health page continued
COVID-19 Recovery page
COVID-19 Recovery page continued