From chaos to clarity in customer experience
Experience Optimisation white paper
— Role
Research, content design and copy
— Brand
26 DX
— Sector
B2B
— When
May 2025
— Outcomes
Awareness and increased MQL pipeline
Digital experience agency 26 DX are big advocates of Experience Optimisation (EO), a joined-up approach that turns scattered digital experience efforts into real business outcomes.
To demonstrate their thought leadership and spark prospect conversations, they needed a clear, practical take on the subject.
I wrote a white paper showing what EO is, why it matters, and how brands can get ahead, weaving in expert perspectives from 26 DX and their partner Optimizely.
EO white paper — full PDF available on request
