— Role

Script writing and creative development

— Brand | Agency

Audi | CI&T

— Sector

B2B: automotive

— When

May 2022

As a listed company, CI&T is required to deliver quarterly investor earnings calls to report on the latest company financials and work.

Somo, who CI&T acquired in January 2022, has created a number of client case studies for this purpose. One of them was a video about Audi's Premium Charging Experience (PCE) for electric vehicles. PCE is part of the MyAudi app which Somo has helped to evolve over time as Audi North America's digital agency of record.

The video shows how PCE gives Audi customers a seamless charging experience, all managed through their app. It also highlights Somo's pivotal role in the launch of the product and how it delivered a slick MVP in just eight weeks.

I wrote the script in collaboration with client and product teams. Art direction was by Graham Wood, Somo's creative director and film development by Diogo Borges.