Unpicking headless commerce
A guide for businesses
— Role
Research and copy
— Brand
CI&T and Somo
— Sector
B2B: retail, automotive and travel
— When
May 2022
This white paper aims to demystify headless commerce and demonstrate CI&T's credentials as technology thought leaders. The paper explains how a headless approach can accelerate value by delivering more personalised, omnichannel shopping experiences for businesses.
It was used for lead generation, targeting a range of end-users from CTOs and CIOs to ecommerce directors. I wrote a master version tailored to the retail industry and adapted it for automotive and travel prospects.
Headless commerce white paper for retail — full PDF available on request
Travel variant — full PDF available on request
Automotive variant — full PDF available on request
