When global followers become global fans
CI&T LinkedIn newsletter
— Role
Copy direction, content curation
— Brand
CI&T
— Sector
B2B: various
— When
2023
— Outcomes
Subscriber target exceeded by 9%
In March 2023, digital transformation agency CI&T launched its first LinkedIn newsletter to engage its followers across EMEA, APAC, LATAM and North America.
The goal was to provide top insights, news and stories in one monthly publication. Managed by the EMEA social media team, I oversaw content strategy, curated information from each region and edited the final copy.
Within two months, the newsletter attracted over 55,000 subscribers and continues to inform, educate and delight a worldwide audience.
April LinkedIn newsletter
