Forward Thinking
CI&T LinkedIn newsletter
— Role
Copy direction, content curation
— Brand
CI&T
— Sector
B2B: various
— When
2023
In March 2023, CI&T launched its first ever LinkedIn newsletter.
As a global digital transformation provider, CI&T has hundreds of thousands of LinkedIn followers across its key regions, EMEA, APAC, LATAM and North America. So, to increase engagement with this global audience, it made sense to give them the very best insights, news and content we have to offer, all in one place, every month.
The LinkedIn newsletter is managed and published by the EMEA social media team. My role was to provide strategic oversight, curating content from each region and editing final copy.
Within two months of the launch, the newsletter had already attracted over 55k subscribers and will no doubt continue to inform, educate and delight.
April LinkedIn newsletter
