Mitul Chauhan | Copywriter | Content Writer

— Role

Research and copy

— Brand

CI&T and Somo

— Sector

B2B: utilities

— When

November 2022

For decades, utility companies, including energy providers, water suppliers and telcos, have suffered a reputation for poor customer service. This reputation was exacerbated by the pandemic and more recently, a cost of living crisis.

To support CI&T’s attendance at the 2022 Future of Utilities summit, I produced a report examining three digital areas where brands could improve their customer experience: self-serve, automation and content.

I wrote full copy, embedding external industry insights, client case studies and top tips from CI&T experts.