Mitul Chauhan | Copywriter | Content Writer

— Role

Copy direction and editing

— Brand

CI&T

— Sector

B2B: mortgages/banking

— When

October 2022

This report was an integral part of an ABM initiative to generate new business leads within the UK mortgage sector. It explores home buyer attitudes – from both broker and non-broker customers – and identifies areas where digital solutions can improve the overall mortgage orchestration experience.

I created the synopsis before briefing Propeller, our content partner, to carry out consumer research and write the report. I also provided copy oversight throughout the development process.