Mitul Chauhan | Copywriter | Content Writer

— Role

Copy direction and editing

— Brand

CI&T

— Sector

B2B: mortgages/banking

— When

October 2022

— Outcomes

Increased MQL pipeline

This report was an integral part of an ABM initiative to generate new business leads within the UK mortgage sector. It explores home buyer attitudes—from both broker and non-broker customers—and identifies areas where digital solutions can improve the overall mortgage orchestration experience.

I created the synopsis before briefing Propeller, our content partner, to carry out consumer research and write the report. I also provided copy oversight throughout the development process.