Reinventing the
water sector
Paid media campaign
— Role
Copy and editorial oversight
— Brand
CI&T
— Sector
Water
— When
March 2023
— Outcomes
Increased MQL pipeline
In the utilities industry, water companies have historically lagged behind energy providers when it comes to digital transformation. So how can they accelerate growth in the midst of huge regulatory and infrastructure changes?
In 2023, CI&T began a quarterly growth partnership with trade magazine, Water Industry Journal, to engage subscribers about how to modernise technology, operations and customer experiences.
The first feature explored how to create digital efficiencies at scale, using an interview with CI&T’s Chief Strategy Officer, Ross Sleight. I co-created a discussion guide for the interview and wrote copy for a full page advert, which supported the editorial.
Sample of first feature, digital copy — click here for full article
Full page colour advert