Mitul Chauhan | Copywriter | Content Writer

The ins and outs of retrofitting

Quote Devil article series

— Role

Research, copy development, SEO


— Brand

Quote Devil


— Sector

Home Insurance


— When

Feb-Mar 25


— Outcomes

Boosted page visits and site authority



To increase brand visibility for Irish insurance broker Quote Devil, I wrote a five-part article series on home retrofitting (making homes more energy-efficient and eco-friendly). Since these upgrades can affect home insurance, it was a natural fit for their audience.


The series covered everything from spotting retrofit needs to solar panels, heat pumps, insulation and more. I worked closely with Quote Devil’s digital team, bringing in insights from “One Stop Shop” retrofit firms across Ireland.


The campaign drove more traffic to their home insurance page and helped build site authority.


See article samples below or go to web page.


News listings page

Sample of 1st Article

Sample of 4th Article

Sample of 5th Article