Van insurance that does the job
Chill product page
— Role
Product copy, tone of voice, content design, SEO
— Brand
Chill
— Sector
Insurance
— When
May-Sept 2024
— Outcomes
Increased quote and conversion rates
As Ireland’s top personal insurance broker, Chill is all about making it easy for people to find the best insurance deals. However, many of the product pages on its website didn't match that promise. To improve search rankings, they needed to be more user-focused, easier to navigate and less cluttered.
Collaborating with both marketing and sales teams, I crafted copy and wireframes for a new van insurance page. By using clear, benefit-led messages while cutting unnecessary content, I helped to make the product more relatable to its audience and enhance the quote experience.
See page sample below or go to website.
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