Banking beyond branches
Digital transformation white paper
— Role
Planning, research and copy
— Brand
Somo
— Sector
B2B: banking
— When
Feb 2021
— Outcomes
Increased MQL pipeline in US
To support new business in the US, I wrote a white paper on five pillars of digital transformation in banking.
I created a survey for national and regional banks, along with interview questions for senior execs, which Somo’s North American team carried out.
The paper formed part of a wider US thought leadership push, including blogs, PR and additional reports.
Digital transformation in banking white paper — full pdf available on request
