The car buying revolution
Digital customer experience report
— Role
Planning, research and copy
— Brand
Somo
— Sector
B2B: automotive
— When
June 2021
Covid-19 accelerated the emerging trend in buying cars online. But according to our research in May 2021, there was much room for improvement in the service that OEMs and car marketplaces provided.
To generate prospect conversations with car retailers, we created a report exploring consumer attitudes towards the end-to-end digital experience and key driver pain points.
Along with commissioning a new survey of UK motorists, I wrote the copy for the report, social posts and a teaser video.
Digital car buying experience report — full pdf available on request
Social video to drive report downloads