Mitul Chauhan | Copywriter | Content Writer

— Role

Account Lead

Brand Guardian

— Brand | agency

The AA | OLIVER

— Sector

B2C: automotive and

Financial Services

— When

2016-2018

During my tenure as the AA account lead at OLIVER, I was brand guardian in the agency team. From a tone of voice perspective, that meant putting all copy under the microscope, from adding creativity to call to actions and making subject lines spam-proof, to giving headlines the human touch. 

Ultimately, my job was to ensure that our marketing communications made the complex worlds of breakdown cover, general insurance and credit cards, sound simple. 

I became so immersed in the AA's messaging guidelines that I trained new client and agency starters on them. I also became an extension of the creative team, writing content for emails, award submissions and case studies.