Brand awareness in academia
Bayes Business School
— Role
Research and creative development
— Brand | agency
Bayes | Hudson Fuggle
— Sector
Higher education
— When
Jan 2024
— Outcomes
Increased recall and searches
Bayes Business School is a globally rated, top five UK business school. But after its name change from Cass in 2021, it struggled to sell its MBA courses to students who are notoriously brand sensitive.
The school asked design agency Hudson Fuggle to create a brand awareness campaign, communicating why it's unique and how its academics are helping to make the world a better place.
I carried out market research on the business school landscape and helped to develop and execute the creative idea.
OOH Campaign
OOH Campaign
OOH Campaign
OOH Campaign