Healthcare with a dose of heart
Intermountain Health website content
— Role
UX copy, tone of voice, content design
— Brand | agency
Intermountain Health | Hugo & Cat
— Sector
Healthcare
— When
Nov-Dec 2023
— Outcomes
Enhanced patient UX for medical searches
In early 2023, Intermountain Healthcare rebranded to Intermountain Health to reflect a greater focus on keeping people healthy. Soon after, Hugo & Cat began working with the health system to apply the rebrand to its website.
As part of a transatlantic project team, I created new service line and programme pages to guide patients through medical specialties and optimal care paths.
Complementing the existing conditions content, I wrote over 50 of these pages—across cancer care, behavioural health, orthopaedics, sports medicine, eye care, blood disorders and infectious diseases.
See page samples below or go to website.
Cancer care service line page
Cancer care service line page continued
Breast cancer programme page
Breast cancer programme page continued
Breast cancer programme page continued
Behavioural care service line page
Behavioural care service line page continued
Inpatient units programme page
Inpatients units programme page continued
Eye care programme page
Eye care programme page continued
Eye care programme page continued
Eye care programme page continued