Mitul Chauhan | Copywriter | Content Writer

— Role

UX copy, tone of voice, content design

— Brand | agency

Intermountain Health | Hugo & Cat

— Sector

Healthcare

— When

Nov-Dec 2023

In early 2023, Intermountain Healthcare changed its name to Intermountain Health to reflect a greater focus on keeping people healthy. This move followed a series of regional acquisitions and confirmed its status as the largest nonprofit health system in the Intermountain West.

That year, Hugo & Cat began working with Intermountain Health to support the rebrand and enhance its website for existing and potential patients. I was part of a team tasked with creating new on-page content for all medical areas.

I wrote over 50 programme pages relating to multiple services including oncology, behavioural health, orthopaedics, sports medicine, blood disorders, rheumatology and infectious diseases.