Raising the
digital bar in law
A&O Shearman website
— Role
UX copy, tone of voice, content design
— Brand | agency
A&O Shearman | Hugo & Cat
— Sector
Law
— When
Jan-Apr 2024
— Outcomes
Best B2B Website at the Drum Awards Festival 2024
A&O Shearman is the only legal firm equally fluent in UK, US and global law, formed through the merger of Allen & Overy and Shearman & Sterling in 2024. To reflect this status in a new website and set a digital standard for professional services, they enlisted the help of Hugo & Cat.
Collaborating with UX/UI designers and strategists, my role was to write page templates that serve international clients, new recruits and over 4,000 lawyers. I also developed content guidelines to help the in-house team master the new brand voice and positioning.
Post launch, the site has been a runaway success, winning employee praise and earning a prestigious digital experience award.
See page template samples below or go to website.
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