Mitul Chauhan | Copywriter | Content Writer

— Role

UX copy, tone of voice, content design

— Brand | agency

Gen | Hugo & Cat

— Sector

Technology, cybersecurity

— When

June-Aug 2023

Gen is a tech company that brings together some of the world’s leading cybersecurity brands, like Norton, NortonLifeLock, Avast and Avira.

In August 2023, Gen launched a new website to bring to life its purpose, Powering Digital Freedom, and to showcase its portfolio of products and services.

I was part of a cross-functional agile team at Hugo & Cat, tasked with designing and building the MVP site. In collaboration with UX, UI, strategy and client teams, I wrote copy for key pages including the homepage, our story, our brands, careers, and social impact.

• By utilising a strategic messaging framework, I also helped to establish the new tone of voice and ensure consistent expression of the brand purpose throughout the site.