— Role

Script writing and creative development

— Brand | Agency

Audi | Somo

— Sector

B2B: automotive

— When

May 2022

— Outcomes

Raised CI&T's European profile with investors

As a listed company, CI&T must deliver quarterly investor calls to share financials and project highlights.

To support this, Somo—acquired by CI&T in 2022—produced several case study videos, including one on Audi’s Premium Charging Experience (PCE) for electric vehicles. Part of the MyAudi app, PCE offers drivers a seamless charging journey, all managed through their phone.

The video showcases the product in motion and how Somo, as Audi North America’s digital agency of record, delivered a slick MVP in just eight weeks.

I wrote the script in collaboration with client and product teams, with art direction by Graham Wood and film development by Diogo Borges.