— Project name
Retail & wellbeing
February to March 2020
At Portas, I led the Sainsbury’s Home client relationship and ensured campaigns were delivered on time, on budget and on strategy. But to solve a resource problem I also wrote copy.
The agency devised a new creative platform called ‘Feel Good Inside’, which showed how homes are crucial to our wellbeing. Unfortunately, Coronavirus put a spanner in the works and delayed the brand advertising launch. But there was still an in-store and social campaign to fulfil, so as part of this, I co-wrote a series of blog posts about connecting at home.
Due to strategic changes within the business, the Sainsbury’s Home site was taken down in September 2020. The blog posts can still be viewed in the PDFs below.